New peaks in Google searches for car buying combined with tougher restrictions for test drives in 2021 created an opportunity to bring the dealership home to prospective Lexus shoppers with Cloud AR and Assistant experiences.
With only a tap from the Lexus IS Ad on YouTube, enthusiasts could experience the all new 2021 Lexus IS in seemingly real-time, photo-realistic quality in their driveway through the power of Google Cloud AR technology. Here is a look at the full user journey.
For all those served a Lexus IS YouTube Ad there was an opportunity to explore the IS within their own environment with AR technology using their mobile device.
Within the experience shoppers could choose between available color ways as well as swap out 3D environments before seeing how the Lexus IS looks in their driveway.
A voice led experience that explores features of the 2021 Lexus IS; enthusiasts just needed to say, “Hey Google, talk to the new Lexus IS” to their assistant device to begin.
This is a Google Assisitant destination for enthusiasts to explore key pillars of the Lexus IS; deep-diving into expert conversations in safety, design and performance.
Lexus IS
Project Role
Creative Direction
Collaborators
Team One
Immersive Edge
Media Monks