Geospatial Creator was introduced at Google I/O 2023 to help democratize the development and distribution of world-anchored AR experiences to more than 100 nations.
When the physical world is augmented with digital content, it redefines the way people play, shop, learn, create, shop and get information. Here’s a few partner projects launched to showcase the potential of location-based AR.
Gap and Mattel transformed the iconic Times Square Gap Store into an interactive Gap x Barbie experience powered by Geospatial Creator in Adobe Aero. Customers were able to see the store come to life with colors and shapes and be able to interact with Barbie and her friends modeling the new limited edition Gap x Barbie collection of clothing.
Singapore Tourism Board creates an immersive guided tour
Our Google team partnered with Singapore Tourism Board to launch a preview of an immersive Singapore guided tour in their VisitSingapore app. Merli, Singapore's tourism mascot, leads visitors on an interactive augmented tour of the city’s iconic landmarks and hidden gems, beginning with the iconic Merlion Park
and engaging visitors with an AR symphony performance at Victoria Theatre and Concert Hall. The full guided tour is launched later this summer, and helps visitors discover the best local hawker food, uncover the city's history through scenes from the past, and more.
Gensler helps communities visualize new urban projects
Gensler used Geospatial Creator in Adobe Aero to help communities easily envision what new city projects might look like for the unhoused. The immersive designs of housing projects allows everyone to better visualize the proposed urban changes and their social impact—ultimately bringing suitable shelter to those who need it.
Google Geospatial Creator
Project Role
Creative Direction
Collaborators
Adobe, GAP, Mattel, Singapore Tourism Board, Media.Monks, Unit9 & Gensler
Recognition
FWA Site of Day