REGARDING HER

Honored to share that I recently had the privilege of designing a new identity for Regarding Her, a fantastic non-profit empowering women in the food and beverage industry. The opportunity to contribute to an organization that lifts professional women in so many positive ways was such a great experience. The aim from the start was to get to something minimal and timeless with plenty of heart that reflected all the talented professionals that embody this awesome organization. We landed on some great characteristics of the design to pull through some thoughtful conceptual layers.