Based in the Los Angeles area, BrainSport is at the forefront of innovation in the wearable biosensor movement. Their focus is on the development of low-cost personal sensors that work to quantify the mental aspects of performance such as focus, decision speed, reaction time, and stress regulation. To put it another way, they work to help train your brain like you would any other muscle to unlock the full potential of your mental abilities. Using bluetooth, the headset connects to an app with customized game drills designed to get users in the optimal brain states they’d experience within their respective sport. The goal of this project was to create an identity, product photography and visual language to help better define their brand as they launch into the marketplace. The future is now.