BrainSport
An early start-up in the cross-section of sports training, technology and neuroscience, BrainSport focuses on measuring neuro-speed agility. Designed to increase decision making time through a series of interactive exercises, professional athletes used BrainSport specifically for rehabilitation and mental training between matches. We developed an entire brand system centering around mental exercise, starting with an identity that’s an optical illusion of the “B” and “S” letterforms and brand photography that explores implied forms, intended to let your mind complete the shapes and movements.
