Google Play won big by drafting off all the great Oscar moments with this real-time banner campaign linking the nights winners directly to their online streaming store.
As winners were announced at the Oscars, we delivered real-time congratulatory display ads that drove people to buy or rent the winning movies on Google Play. The aim was to create hyper-relevant, real-time marketing that added to the on-screen action.
Google Play Oscars
Project Role
Creative Direction,
Art Direction
Collaborators
BBH LA
Google
Recognition
Think with Google