A born tinkerer, craftsman and driven by a passion for the tangible, J.P. has over 20 years of experience designing and developing innovative, emotive and physical brand experiences. A classic T-Shape, with a multi-disciplinary background in art, design, advertising, digital, motion, broadcast and tech-development, J.P. has had numerous proven successes creating work for brands like Google, Disney, Adobe, NBA, Gap, Mattel, NBC Universal, Quiksilver, Converse, MINI, Lexus, Epson, Priceline, Columbia Sportswear, Sony Playstation, Coca-Cola and adidas.
He believes in smart design. Design that solves problems, makes things more functional, efficient, beautiful, focused, inspiring and with purpose. Design that helps define, reinforce and elevate what a brand stands for now and for years to come. J.P. is a firm believer in listening to an audience, synthesizing insights and analyzing data to create an idea-led approach. One that channels a brand to become naturally integrated, to be rooted in consumer behavior, to confidently know when to reinforce or reinvent itself and to generate meaningful, authentic cultural impact.
Despite being recognized by the Andy’s, One Show, The Emmys, Graphis, HOW, Kelly’s, FWA, PRINT, Comm Arts, Webby’s, Cannes, The Robb Report and others, if you ask him, the only award that matters is to somehow, in some small way, measurably improve the world through design. And the best reward would be to someday round-up and work alongside his tight-knit group of “ridiculously talented” friends, continuing to rise to their ever-increasing standards.
Résumé
Experience
05/16-Current, Los Angeles, CA — Creative Direction in Art & Design — MadebyJPG.com
Creative Director and founder of Made by JPG, a boutique design studio helping brands and companies build smart, beautiful things. We act as a creative partner to our clients, with the single-minded goal of creating great projects with great people. This involves:
Partnered and co-founded Superfine Playa, an expansion for the casual walk-up window of Superfine DTLA, this concept poses as a California-meets-Italy Osteria by the beach. My role was to concept and creative direct the entire customer brand experience.
Partnered and co-founded Superfine Pizza, working with the team from Rossoblu, we aspired to bring a NYC-style slice to LA’s abundance of fresh produce. My role was to concept and creative direct the entire brand creation process.
Partnered with a restaurant team to serve as Creative Director in successfully developing the entire brand and launch for one of LA’s newest Restaurants, Rossoblu; voted by LA Eater as Most Gorgeous Restaurant for 2017.
Partnered with 72 and Sunny to help launch Google Home. My role was to concept and develop a national broadcast campaign, as well as, design an innovative in OOH campaign including interactive bus shelters for the Chicago Market; which won Gold at the Obie Awards for 2017.
03/17-Current, Los Angeles, CA — Creative Direction in Art & Design — CreatewithGoogle.com
In September of 2021, joined the Brand Partnerships team for Google’s platforms and ecosystems org as a Group Creative Director developing 0 to 1 next-gen experiences featuring AR, XR and GenAI tech with some of the world’s most iconic brands. Projects available upon request.
In March of 2017, joined as a Creative Director for the Zoo Team in the Venice Google office. The creative lead for developing west coast M&E engagements for a multi-disciplinary team within the US called, Creative Works. Projects available upon request.
06/14-05/16, Los Angeles, CA — Creative Director of ZAG, Innovation Group — Bartle, Bogle, Hegarty LA
Creative Director of the BBH innovation unit for Los Angeles, ZAG; worked as the creative lead for a team of experts in strategy, technology, design and production. Our mission was to create a difference in how people interact with brands. Our primary focus was building digital platforms and campaigns. By inserting our digital wisdom further upstream in the creative process we were able to elevate and guide the ways in which people interact with brands. This involved:
Worked closely with the marketing leaders of Google Play to prototype and develop innovative PR worthy experiences; such as, the Oscars Real-Time Banners featured in ThinkwithGoogle and Inside the Busan International Film Festival which won an FWA mobile site of the day.
Other notable agency client work included successfully leading pitches for both Houzz and Google Retail, as well as, developing an interactive experience for H&M Loves Coachella in 2016.
Led creative direction for BBH LA’s ZAG innovation unit, developing IPs for the agency to pitch to clients, new or existing. Projects available upon request.
Key Clients: Google Play, Google Retail, Houzz, Audi Global, H&M, E! Network
09/12-09/14, Freelance, Los Angeles, CA — Creative Direction in Art & Design — jpgcreative.com
Creative specialist at large hired to serve in a variety of creative roles; from leading a creative team during a pitch to working as a designer to develop the creative campaign against an existing brief. Agencies and clients include:
Key Agencies Hired By: Wieden Kennedy, TBWA Chiat\Day\LA, 72 and Sunny, RG/A, Team One, 180LA, Evolution Bureau, Division of Labor, Made Movement, Leo Burnett, Razorfish, Cramer-Krasselt, CP+B, Butler Shine and Stern, plus a few direct client and start-up opportunities.
Key Clients: Applebee’s, Beats by Dre, Beck’s Beer, Dignity Health, Dockers, Expedia, Fat Tire Brewing, Intel, Kohl’s, Kraft, Levi’s, Lexus, Microsoft, Porsche, Quiksilver, Roku, Samsung, State Farm Insurance, Tostito’s
11/10-09/12, San Francisco, CA — Creative Director, VP of SF Office — Isobar
Design Director / VP of the Isobar SF; responsible for directing new business efforts, developing solid client relationships, leading creative initiatives and actively contributing to a culture of innovation, excellence and accountability. My mission was to drive engagement based creative solutions that fulfill strategic business objectives and brand growth along the way. This included:
Multiple successes developing and leading new business pitches.
Evangelizing, inspiring and managing a creative culture of a staff 10+, including recruiting talent and on-boarding new hires.
Helped oversee and manage the integration of the Isobar, SF into a new, national entity formed by the merger of Roundarch, Inc. with Isobar North America, which is part of a global marketing communications agency.
Key Clients: Adidas, Coca-Cola, Comedy Central, ING Investing, Kohler, Mandarin Oriental, Pernod-Ricard (The Glenlivet, Malibu, Jameson, Chivas), Sprite, Yahoo! Sports, Zynga
03/10-11/10, Freelance, Los Angeles, CA — Creative Direction in Art & Design — jpgcreative
03/05-03/10, Sausalito, CA — Associate Creative Director — Butler Shine Stern & Partners
Arrived at BSSP in early 2005 and worked across the design, interactive and advertising disciplines until ultimately advancing to Associate Creative Director. During my 5-year span the agency grew and developed from a 50 person agency to +200 awarded by Adweek as Small Agency of the Decade for 2000s.
Key Clients: Columbia Sportswear, Converse, Diageo, Epson, Greyhound, MINI, Sun Microsystems, Priceline, Take Care Clinic, RadioShack.
12/04-03/05, Dallas, TX — Art Director and Designer — Tractorbeam
09/03-12/04, Dallas, TX — Art Director and Designer — GroupBaronet
12/02-09/03, Freelance, Dallas, TX — Designer
Education
1998-2002
Bachelors of Fine Arts,
Cum Laude
Communication Design
Top honors of Senior Portfolio Class
Disciplines
Art
Advertising
Creative Direction
Design
Film
Illustration
Interactive
Motion
Tech Development
Proficiencies
Adobe Acrobat
Adobe After Effects
Adobe Bridge
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Adobe Substance
Google Docs
Google Drive
Google Sheets
Google Slides
Keynote
Figma
Hobbies + Interests
Calligraphy
California Native Plants
Classic Cars
Culinary Experiences
Drawing + Painting
Gardening
Letterpress
Photography
Tattoo Art
Travel + Culture
Typography
Awards
Robb Report 10 Most Beautiful Restaurants in America
LA Eater Most Gorgeous Restaurant
Emmy Nomination, Interactive The Good Place
KELLY Awards Grand Prize
EFFIE Gold / Silver
ANDY’s Integrated Bronze
WEBBY’s Best Integrated
WEBBY’s People Choice
OBIE Award Gold
ONE Show Merit
ONE Show Interactive Bronze
PRINT Regional Design Annual
COMM ARTS Design Annual
HOW International Design Annual
GRAPHIS Advertising Annual
FWA Site of the day
FWA Mobile Site of the Day
OMMA Award
W3 Gold / Silver
Hatch Award